Halloween is my favorite time of the year. Why? Because of all the glamour and glitz associated with dressing up oneself in a lie, pretending to be someone else for the mystery of it? For all the teeth-rotting candy stuffed into paper bags, pillow cases, pockets, or the charming orange plastic pumpkins that always end up being too small? Hell no, I love it for reasons like this:
[link]Let us take a moment to examine this ad, so thoughtfully provided for us by Bing and tastefully displayed on MSNs front page. Charming little white box, thin blue outline, eye-catching title (because lets not lie to ourselves,
everyone wants to look sexy when dressing up), and not-so-discreet advertisement placed on the far right side. Ahhh, subtle advertisement, how I love thee.
Now, this ad, harmless enough in its existence, is not so delicate and pretty as one might first assume. Let us chance a look at the colorful descriptions being forced upon our perceptions.
1) Sexy Halloween CostumesMerriam-Webster defines sexy as sexually suggestive or stimulating and generally attractive or interesting. It also references erotic and appealing as synonyms. So already were being set up. We already have in our minds the images of low cut tops, low-rise bottoms, bare midriffs and bountiful cleavage, tight abs, gleaming white smiles, toned skin, yadda yadda. The whole kit and caboodle.
2) Vampire VixenThis one is tricky, because in our society vixen means a sexually attractive woman (and when were not discussing people, a female fox). Generally, being a vixen is a
good thing. It implies a beautiful, foxy woman confident in her own sexuality and not afraid to flaunt what shes got. However, the definition which time forgot still lurks right at the top of Merriam-Webster definitions, besmirching the good name of female vixens everywhere. But what is a vixen according to Merriam-Webster? A shrewish, ill-tempered woman.
Im not a man, Im not attracted to women in the slightest, but something tells me that being shrewish and ill-tempered is nary a good thing. In fact, Id warrant those particular traits would send any respectable man fleeing in the other direction. A shrewish, ill-tempered
Vampire is more than Id care to deal with as well (though it nicely puts to rest the literary faux pas that is
Twilight, so I wont be too hasty criticizing this one).
3) Bewitching WitchThank you, Bing, I was unaware witches were bewitching. Bewitch is a funky word with a tricky definition. The way it seems to be meant is to attract as if by the power of witchcraft. All well and good. Bewitching looks are nothing new in this day and age, though few are quite as natural as they once used to be. We say a man has been bewitched by her good looks, though this usually insinuates that the woman involved is a total maneater, since a good woman wouldnt need to bewitch a man to get him to like her.
See, the first definition of bewitch is a lot more sinister: to influence or affect especially injuriously by witchcraft.
Especially injuriously stands out. '
Especially injuriously,' meaning witchcraft is rarely, if ever used for someones good health. I know no man or woman who wants to be hurt by the special someone he or she chooses to pursue, even if they do look damn good. Then again, as our society so often demonstrates, people have a talent for getting into and staying in relationships harmful to their personal being. Dont ask me why, Im just here.
4)Glamorous GoddessesEveryone wants to be glamorous at some point in their life. Those who dont live in their parents basements by the light coming from their computer screen and play WoW or D&D until their fingers rot. No offense to PC gamers. I dont need to give a definition for glamour, everyone knows about the blitz and the highlights and the paparazzi and the coke and the money and the dresses and the sex, yadda yadda.
Its the Goddess part that makes me laugh. I will stick with the very short definition of a female god for all you simplistic motherfuckers out there. A female god. Cool. What comes to mind? Mostly Greek goddesses, theyre more prevalent than, say Egyptian or Norse. When we think of goddesses we think of Aphrodite and Athena, Hera and Demeter, Persephone and Artemis. Yknow, the
goddesses. Well, amusing enough, Aphrodite, Athena, and Artemis helped start the Trojan War because all three were too jealous and haughty for their own good and decided to let poor, mortal man decide who was the prettiest and
well, yknow, them
goddesses.
You all know that girl, too. The one with the Prada sunglasses, the Sephora lipstick in five different shades of red, the short skirts, manicured nails (every week), the hair, the hair, GAWD, the hair. And the shopping bags.
Yes, the shopping bags. She might have a cute little BMW which Daddy still pays for, and a new phone every month. She might have a different boyfriend on her arm every week, every two weeks give or take how good the sex is. Shes constantly bitching about how she doesnt have
enough shit and needs everyone else to tell her how pretty she is because she is too insecure in all her plastic little world to have an opinion of herself. Yeah, you know the one.
5) Sassy Plus SizeDistinctively smart and stylish. Oh, this is my favorite by far. For some reason, and I dont know why this is, but every time you see

lus Size advertising the theme usually ends with some variation of sassy. Trendy, saucy, spicy, chic
the list is endless. Because, of course, fat chicks can
never be anything other than cute or sassy or the ever-dreaded just friends. Theyre not
allowed to be glamorous, or vixens, or, God forbid,
sexy. No, no, that would be a tremendous screaming howler.
Our culture, however, cant leave them completely out of the loop and therefore devised a way for bigger gals to feel better about themselves.
Sassy.Ooohhhhh, the very words just
breathes coolness! Cant you feel it? You wake up in the morning and throw your hair in a ponytail and say, Fuck, I dont need to be skinny, Ive got
sass! Being smart is better than being pretty, and style wins out over big tits and a well-rounded ass any day, right?
Right?! An interesting synonym given for sassy, right above the definition, I might add, is impudent, the 14th century meaning of which is lacking in modesty. This the idea that sex sells wins out, even for the fat chicks. Show enough skin and get laid, is the war cry of corporate America.

ut out and become one with the hoard, is another.
Sassy.
Dont mind me. Im just in your Bing, deconstructing your advertisements.